{
    "id": 1755,
    "date": "2023-06-15T18:01:33",
    "date_gmt": "2023-06-15T16:01:33",
    "guid": {
        "rendered": "https:\/\/pikadigital.eu\/?page_id=1755"
    },
    "modified": "2023-10-24T19:45:19",
    "modified_gmt": "2023-10-24T17:45:19",
    "slug": "cs-lanuma",
    "status": "publish",
    "type": "page",
    "link": "https:\/\/pikadigital.eu\/en\/cs-lanuma\/",
    "title": {
        "rendered": "CS Lanuma"
    },
    "content": {
        "rendered": "<div data-elementor-type=\"wp-page\" data-elementor-id=\"1755\" class=\"elementor elementor-1755\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a43704 e-flex e-con-boxed e-con e-parent\" data-id=\"7a43704\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f17e2ad e-con-full e-flex e-con e-child\" data-id=\"f17e2ad\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c54e009 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c54e009\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text\"><div class=\"text text\">Case study<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7675748 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"7675748\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Impressive growth<\/b> and <b>expansion<\/b> in the Czech, Hungarian and Slovak markets<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b50e929 e-flex e-con-boxed e-con e-parent\" data-id=\"b50e929\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ebdc66 e-con-full e-flex e-con e-child\" data-id=\"4ebdc66\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60b9353 elementor-widget elementor-widget-text-editor\" data-id=\"60b9353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The heavenly comfort offered by Lanuma&#8217;s soft and comfortable knitted tights was introduced to the <\/span><b>Slovenian and Czech markets in March 2023.<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Our campaign aimed to <\/span><b>increase return on advertising spend (ROAS)<\/b><span style=\"font-weight: 400;\"> and <\/span><b>reduce cost per acquisition (CPA).<\/b><\/p><p><span style=\"font-weight: 400;\">Our agency was therefore entrusted with <\/span><b>optimizing marketing campaigns<\/b><span style=\"font-weight: 400;\"> in the Slovenian and Czech markets, focusing on improving ROAS and reducing CPA. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be23e4 e-con-full e-flex e-con e-child\" data-id=\"0be23e4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b53e4bb elementor-invisible elementor-widget elementor-widget-button\" data-id=\"b53e4bb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#cilji\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Goals<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394144b elementor-invisible elementor-widget elementor-widget-button\" data-id=\"394144b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:950}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#rez\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Key metrics and results<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d932497 e-flex e-con-boxed e-con e-parent\" data-id=\"d932497\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa46295 e-con-full e-flex e-con e-child\" data-id=\"aa46295\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6e6b4 elementor-widget elementor-widget-text-editor\" data-id=\"9d6e6b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Video for even <\/span><b>better results<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ab5be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c2ab5be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After the<\/span><b> first month of cooperation,<\/b><span style=\"font-weight: 400;\"> dedicated video production has helped improve results further and further confirmed the cooperation&#8217;s outstanding professionalism and <\/span><b>mutual effectiveness.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d7846 elementor-widget elementor-widget-button\" data-id=\"c4d7846\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#rez\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Key metrics<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9639532 e-con-full e-flex e-con e-child\" data-id=\"9639532\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d91486 elementor-widget elementor-widget-video\" data-id=\"8d91486\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/lanuma.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35cc55c e-flex e-con-boxed e-con e-parent\" data-id=\"35cc55c\" data-element_type=\"container\" id=\"cilji\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9749b75 e-con-full e-flex e-con e-child\" data-id=\"9749b75\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5220ebe elementor-widget elementor-widget-heading\" data-id=\"5220ebe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Campaign goals<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3be1ec elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a3be1ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Optimisation<\/b> of campaigns on the Slovenian and Czech markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-395e9ad animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"395e9ad\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:350}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f854d91 e-con-full e-flex e-con e-child\" data-id=\"f854d91\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf8162f elementor-widget elementor-widget-heading\" data-id=\"bf8162f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increase return on advertising spend<b> ROAS<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a95345d elementor-widget elementor-widget-heading\" data-id=\"a95345d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reduce cost per acquisition <b>CPA<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f6407 elementor-widget elementor-widget-heading\" data-id=\"28f6407\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Audience segmentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71f62e elementor-widget elementor-widget-heading\" data-id=\"f71f62e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative and <b>engagingly designed ads<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93733c9 e-con-full e-flex e-con e-child\" data-id=\"93733c9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6103840 elementor-widget elementor-widget-text-editor\" data-id=\"6103840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We supported the optimisation of campaigns with better <\/span><b>audience segmentation,<\/b><span style=\"font-weight: 400;\"> creative and engagingly designed ads and the often forgotten but essential <\/span><b>email marketing.<\/b><\/p><p><span style=\"font-weight: 400;\">We have also strongly emphasized continuous monitoring and possible additional optimisation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9905e8 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d9905e8\" data-element_type=\"container\" id=\"rez\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:350}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c75674a e-flex e-con-boxed e-con e-child\" data-id=\"c75674a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-460b215 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"460b215\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:350}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e61fe8c elementor-widget elementor-widget-heading\" data-id=\"e61fe8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Key metrics and results\u200b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0343214 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0343214\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Outstanding results<\/b> in no time<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00b853c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"00b853c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The optimized campaigns yielded outstan<\/span><b>ding results in the first month<\/b><span style=\"font-weight: 400;\"> of our cooperation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The statistics of the Meta online platform showed a <\/span><b>43.39% increase in return on advertising (ROAS)<\/b><span style=\"font-weight: 400;\"> compared to the baseline in March when we started our cooperation. We also reduced the cost per acquisition <\/span><b>(CPA) by 29.06%!<\/b><\/p><p><span style=\"font-weight: 400;\">We have seen a similar improvement in the Czech market, where <\/span><b>ROA has increased by 26.8%<\/b><span style=\"font-weight: 400;\"> and cost per user campaign has <\/span><b>decreased by 13%.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ba0753 e-con-full e-flex e-con e-child\" data-id=\"9ba0753\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-021b9f3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"021b9f3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>+43,39%<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e81510e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e81510e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROAS on Slovenian market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f2e1a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"39f2e1a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:650}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>-29,06%<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0486b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8e0486b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:650}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CPA in Slovenia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef7187 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8ef7187\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:950}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>+26,8%<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0efa3c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e0efa3c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:950}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROAS in Czech markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ac359a e-flex e-con-boxed e-con e-parent\" data-id=\"9ac359a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e54ec9 e-con-full e-flex e-con e-child\" data-id=\"2e54ec9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6798ec0 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6798ec0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspired by the <b>outstanding results <\/b>achieved in the Slovenian and Czech markets, the client <b>extended our agency's role<\/b> to digital marketing campaigns in the Hungarian market. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427314c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"427314c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The campaign was launched in Hungary with an <\/span><b>excellent initial response,<\/b><span style=\"font-weight: 400;\"> as we received an enviable number of orders in the first <\/span><b>two weeks<\/b><span style=\"font-weight: 400;\"> and brought the ROAS to 4.5.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fd7a1e e-con-full e-flex e-con e-child\" data-id=\"8fd7a1e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0450486 elementor-widget elementor-widget-image\" data-id=\"0450486\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"756\" height=\"1024\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-756x1024.png\" class=\"attachment-large size-large wp-image-1761\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-756x1024.png 756w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-600x812.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-222x300.png 222w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-768x1040.png 768w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-1134x1536.png 1134w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-1512x2048.png 1512w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-9x12.png 9w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd67d0d e-flex e-con-boxed e-con e-parent\" data-id=\"fd67d0d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f60b8d9 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f60b8d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Read more<\/b> <br>case studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19be6e2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19be6e2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/pikadigital.eu\/en\/resources\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go back to resources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>",
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        "rendered": "<p>Case study Impressive growth and expansion in the Czech, Hungarian and Slovak markets The heavenly comfort offered by Lanuma&#8217;s soft and comfortable knitted tights was introduced to the Slovenian and Czech markets in March 2023.\u00a0\u00a0 Our campaign aimed to increase return on advertising spend (ROAS) and reduce cost per acquisition (CPA). Our agency was therefore [&hellip;]<\/p>",
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