{ "id": 2423, "date": "2023-08-10T12:01:35", "date_gmt": "2023-08-10T10:01:35", "guid": { "rendered": "https:\/\/pikadigital.eu\/?page_id=2423" }, "modified": "2023-10-24T19:45:57", "modified_gmt": "2023-10-24T17:45:57", "slug": "cs-natashaspace", "status": "publish", "type": "page", "link": "https:\/\/pikadigital.eu\/en\/cs-natashaspace\/", "title": { "rendered": "CS NatashaSPAce" }, "content": { "rendered": "
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Case study<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UGC ads<\/b> deliver impressive results<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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NatashaSPAce was established in 2000 as a home for relaxation and beauty rituals. <\/span>Since then, a lot has changed. <\/b> <\/span><\/p>

Now in its 23rd year, the company is gradually creating its carefully curated collection of high-quality home skincare tools,<\/b> preparations and nutritional supplements.<\/span><\/p>\n

The company wanted to<\/span> introduce a luxury massage device<\/b> with microcurrents for massage, lymphatic drainage and lifting of the face, neck and eye area.<\/span><\/p>\n

The digital campaign aimed to<\/span> create awareness of the product<\/b> and celebrate two things simultaneously – its second year of existence, and it also boasts an entry in the prestigious <\/span>Grazia Beauty Awards 2023.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strategy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenges<\/b> faced before the launch of the campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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UGC campaigns in collaboration with influencers<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Informative posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Highlight participation<\/b> in the prestigious Grazia Beauty Awards 2023 and celebrate<\/b> Golden Guasha's second birthday.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Present the product.<\/strong> Many potential customers were unfamiliar with the concept of using Golden Guasha for skincare, so it was essential to highlight its benefits<\/strong> in the campaign.<\/span><\/p>

Competition in the market.<\/strong> There are quite a few beauty and skincare products out there, which means the market is saturated, so we had to find the right way to get customers’ attention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UGC creatives<\/b> are becoming more and more critical<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We designed a multi-faceted advertising strategy focused on <\/span>user-generated content (UGC)<\/b> and strategic ad placements to address the challenges and achieve the desired results.<\/span><\/p>

The next step was <\/span>strategic ad placement.<\/b> Our team of experts identified the key platforms on which the client’s target audience is most active and used this data to optimise the campaign.<\/span><\/p>

For Purity’s sonic silicone brushes for deep cleansing, eye massage and eye makeup removal, we built the campaign on content created by <\/span>influencer Lara Nastran.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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And the results?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ROAS of 16 in one month<\/b> campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We achieved a high return on the advertising budget spent (ROAS). The strategic combination of UGC and targeted advertising delivered an<\/span> impressive ROAS of 16.<\/b><\/p>\n

The UGC-focused content campaign significantly<\/span> increased brand awareness<\/b> reached a wider audience, generated word-of-mouth ‘organic marketing’ and <\/span>increased sales.<\/b><\/p>\n

The client’s successful campaign demonstrated <\/span>the power of UGC content design,<\/b> strategic ad placements and influencer partnerships to deliver exceptional results quickly.<\/span><\/p>\n

We are delighted to have been part of another success story.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Read more<\/b>
case studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGo back to resources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>", "protected": false }, "excerpt": { "rendered": "

Case study UGC ads deliver impressive results NatashaSPAce was established in 2000 as a home for relaxation and beauty rituals. Since then, a lot has changed.   Now in its 23rd year, the company is gradually creating its carefully curated collection of high-quality home skincare tools, preparations and nutritional supplements. The company wanted to introduce a […]<\/p>", "protected": false }, "author": 3, "featured_media": 0, "parent": 0, "menu_order": 0, "comment_status": "closed", "ping_status": "closed", "template": "", "meta": { "footnotes": "" }, "class_list": [ "post-2423", "page", "type-page", "status-publish", "hentry" ], "jetpack_sharing_enabled": true, "_links": { "self": [ { "href": "https:\/\/pikadigital.eu\/en\/wp-json\/wp\/v2\/pages\/2423", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/pikadigital.eu\/en\/wp-json\/wp\/v2\/pages" } ], "about": [ { "href": "https:\/\/pikadigital.eu\/en\/wp-json\/wp\/v2\/types\/page" } ], "author": [ { "embeddable": true, "href": "https:\/\/pikadigital.eu\/en\/wp-json\/wp\/v2\/users\/3" } ], "replies": [ { "embeddable": true, "href": "https:\/\/pikadigital.eu\/en\/wp-json\/wp\/v2\/comments?post=2423" } ], "version-history": [ { "count": 0, "href": "https:\/\/pikadigital.eu\/en\/wp-json\/wp\/v2\/pages\/2423\/revisions" } ], "wp:attachment": [ { "href": "https:\/\/pikadigital.eu\/en\/wp-json\/wp\/v2\/media?parent=2423" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }