{
    "id": 5460,
    "date": "2024-07-25T11:14:40",
    "date_gmt": "2024-07-25T09:14:40",
    "guid": {
        "rendered": "https:\/\/pikadigital.eu\/?page_id=5460"
    },
    "modified": "2024-08-26T21:04:24",
    "modified_gmt": "2024-08-26T19:04:24",
    "slug": "cs-panakea",
    "status": "publish",
    "type": "page",
    "link": "https:\/\/pikadigital.eu\/en\/cs-panakea\/",
    "title": {
        "rendered": "CS Panakea"
    },
    "content": {
        "rendered": "<div data-elementor-type=\"wp-page\" data-elementor-id=\"5460\" class=\"elementor elementor-5460\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-519d245 e-flex e-con-boxed e-con e-parent\" data-id=\"519d245\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18e136c e-con-full e-flex e-con e-child\" data-id=\"18e136c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c6533f1 e-con-full e-flex e-con e-child\" data-id=\"c6533f1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e60aac7 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e60aac7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text\"><div class=\"text text\">Case study<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8910b9 elementor-widget elementor-widget-text-editor\" data-id=\"e8910b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our biggest mistake<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da4a60 elementor-widget elementor-widget-text-editor\" data-id=\"0da4a60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When advertising isn&#8217;t enough<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21b062 elementor-widget elementor-widget-text-editor\" data-id=\"f21b062\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How to sell a product if you don\u2019t know your audience?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087c086 elementor-widget elementor-widget-text-editor\" data-id=\"087c086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Knowing your audience makes ad much more effective.<\/p><p>For example, if you\u2019re selling to cyclists, you know to highlight hydration, warm weather, outdoors, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4af9a0 elementor-widget elementor-widget-text-editor\" data-id=\"c4af9a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But what if your product is for everyone?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bf6b3 elementor-widget elementor-widget-text-editor\" data-id=\"52bf6b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This was the dilemma Panakea approached us with. They\u2019re a company that has been helping people with dietary supplements since 2004.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a0b60d e-con-full e-flex e-con e-child\" data-id=\"6a0b60d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faa86cc elementor-widget elementor-widget-image\" data-id=\"faa86cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"671\" height=\"718\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-1-1.png\" class=\"attachment-large size-large wp-image-6113\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-1-1.png 671w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-1-1-600x642.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-1-1-280x300.png 280w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-1-1-11x12.png 11w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2407b76 e-flex e-con-boxed e-con e-parent\" data-id=\"2407b76\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9815b1e elementor-widget elementor-widget-text-editor\" data-id=\"9815b1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">PIKA. advertised 2 products:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88a5e19 e-con-full e-flex e-con e-child\" data-id=\"88a5e19\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1c2878b e-con-full e-flex e-con e-child\" data-id=\"1c2878b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-127249d elementor-widget elementor-widget-image\" data-id=\"127249d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"707\" height=\"1024\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/neuronal_pack-copy-1-707x1024.png\" class=\"attachment-large size-large wp-image-6118\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/neuronal_pack-copy-1-707x1024.png 707w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/neuronal_pack-copy-1-600x870.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/neuronal_pack-copy-1-207x300.png 207w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/neuronal_pack-copy-1-768x1113.png 768w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/neuronal_pack-copy-1-1060x1536.png 1060w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/neuronal_pack-copy-1-1413x2048.png 1413w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/neuronal_pack-copy-1-8x12.png 8w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/neuronal_pack-copy-1.png 1767w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24e974 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"c24e974\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"square\"><span style=\"font-weight: 600;\">Neuronal&#174;<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbfb762 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cbfb762\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Supports nervous system function <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Back issues, tingling, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6e3d67 e-con-full e-flex e-con e-child\" data-id=\"c6e3d67\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b126644 elementor-widget elementor-widget-image\" data-id=\"b126644\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"987\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/lyprinol-1-830x1024.png\" class=\"attachment-large size-large wp-image-6119\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/lyprinol-1-830x1024.png 830w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/lyprinol-1-600x740.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/lyprinol-1-243x300.png 243w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/lyprinol-1-768x947.png 768w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/lyprinol-1-1245x1536.png 1245w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/lyprinol-1-1660x2048.png 1660w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/lyprinol-1-10x12.png 10w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6b0fb elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"aa6b0fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"square-two\"><span style=\"font-weight: 600;\">Lyprinol\u00ae<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4d73a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ca4d73a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Aids joint health<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Eases joint and muscle tension<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf3ccf elementor-widget elementor-widget-text-editor\" data-id=\"baf3ccf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBoth products are quite general.<br>\n<strong>Who is the target audience?<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f979b36 elementor-widget elementor-widget-text-editor\" data-id=\"f979b36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You probably immediately thought of the elderly &#8211; so did we.<\/p><p><b>But they might not be the best demographic<\/b>:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Lower purchasing power<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Less likely (or able) to buy online<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">More resistant to change<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156e4c3 elementor-widget elementor-widget-text-editor\" data-id=\"156e4c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So, we broke the advertising down into segments:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-330eb30 e-flex e-con-boxed e-con e-child\" data-id=\"330eb30\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24cc475 e-con-full e-flex e-con e-child\" data-id=\"24cc475\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b502d1 elementor-widget elementor-widget-image\" data-id=\"3b502d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"221\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/06Feed_april2024-1.png\" class=\"attachment-large size-large wp-image-6107\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/06Feed_april2024-1.png 221w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/06Feed_april2024-1-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/06Feed_april2024-1-150x150.png 150w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/06Feed_april2024-1-12x12.png 12w\" sizes=\"(max-width: 221px) 100vw, 221px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7d9cb elementor-widget elementor-widget-text-editor\" data-id=\"9b7d9cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Older men<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d25de0b e-con-full e-flex e-con e-child\" data-id=\"d25de0b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5bd0e3 elementor-widget elementor-widget-image\" data-id=\"e5bd0e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"229\" height=\"229\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/07Feed_april2024-1.png\" class=\"attachment-large size-large wp-image-6108\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/07Feed_april2024-1.png 229w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/07Feed_april2024-1-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/07Feed_april2024-1-150x150.png 150w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/07Feed_april2024-1-12x12.png 12w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9d76f elementor-widget elementor-widget-text-editor\" data-id=\"4f9d76f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Older women<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08eb905 e-con-full e-flex e-con e-child\" data-id=\"08eb905\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4f2a2 elementor-widget elementor-widget-image\" data-id=\"1e4f2a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"229\" height=\"229\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/10_feed_4-1.png\" class=\"attachment-large size-large wp-image-6110\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/10_feed_4-1.png 229w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/10_feed_4-1-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/10_feed_4-1-150x150.png 150w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/10_feed_4-1-12x12.png 12w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37405c elementor-widget elementor-widget-text-editor\" data-id=\"a37405c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">People that spend time at the computer<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee5a473 e-flex e-con-boxed e-con e-child\" data-id=\"ee5a473\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77c9494 e-con-full e-flex e-con e-child\" data-id=\"77c9494\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74832dd elementor-widget elementor-widget-image\" data-id=\"74832dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"229\" height=\"229\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/04_feed_4-1.png\" class=\"attachment-large size-large wp-image-6105\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/04_feed_4-1.png 229w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/04_feed_4-1-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/04_feed_4-1-150x150.png 150w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/04_feed_4-1-12x12.png 12w\" sizes=\"(max-width: 229px) 100vw, 229px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b2d3e elementor-widget elementor-widget-text-editor\" data-id=\"f2b2d3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">People that sit a lot<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a68b9b e-con-full e-flex e-con e-child\" data-id=\"5a68b9b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0edad34 elementor-widget elementor-widget-image\" data-id=\"0edad34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/11_feed_4-1.png\" class=\"attachment-large size-large wp-image-6112\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/11_feed_4-1.png 230w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/11_feed_4-1-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/11_feed_4-1-150x150.png 150w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/11_feed_4-1-12x12.png 12w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172dd88 elementor-widget elementor-widget-text-editor\" data-id=\"172dd88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">People with back problems<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0711c43 e-con-full e-flex e-con e-child\" data-id=\"0711c43\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-363cde4 elementor-widget elementor-widget-image\" data-id=\"363cde4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/03Feed_april2024-1.png\" class=\"attachment-large size-large wp-image-6104\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/03Feed_april2024-1.png 230w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/03Feed_april2024-1-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/03Feed_april2024-1-150x150.png 150w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/03Feed_april2024-1-12x12.png 12w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08056a7 elementor-widget elementor-widget-text-editor\" data-id=\"08056a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">People with mobility issues<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1618467 e-flex e-con-boxed e-con e-child\" data-id=\"1618467\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddf89fd e-con-full e-flex e-con e-child\" data-id=\"ddf89fd\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f6ce0 elementor-widget elementor-widget-image\" data-id=\"c9f6ce0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/04Feed-1.png\" class=\"attachment-large size-large wp-image-6106\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/04Feed-1.png 230w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/04Feed-1-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/04Feed-1-150x150.png 150w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/04Feed-1-12x12.png 12w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abdda77 elementor-widget elementor-widget-text-editor\" data-id=\"abdda77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Individuals who feel tingling<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d47d736 e-con-full e-flex e-con e-child\" data-id=\"d47d736\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f0afb elementor-widget elementor-widget-image\" data-id=\"a7f0afb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/10Feed_april2024-1.png\" class=\"attachment-large size-large wp-image-6111\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/10Feed_april2024-1.png 230w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/10Feed_april2024-1-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/10Feed_april2024-1-150x150.png 150w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/10Feed_april2024-1-12x12.png 12w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c615936 elementor-widget elementor-widget-text-editor\" data-id=\"c615936\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Younger people who care about their well-being<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46078a4 e-con-full e-flex e-con e-child\" data-id=\"46078a4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3663976 elementor-widget elementor-widget-image\" data-id=\"3663976\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/09Feed-1.png\" class=\"attachment-large size-large wp-image-6109\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/09Feed-1.png 230w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/09Feed-1-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/09Feed-1-150x150.png 150w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/09Feed-1-12x12.png 12w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9598d elementor-widget elementor-widget-text-editor\" data-id=\"1e9598d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Younger people using phones<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e0aa82 e-flex e-con-boxed e-con e-parent\" data-id=\"3e0aa82\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8ec84 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f8ec84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text\"><div class=\"text text\">OUR PLAN<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbbb7d7 elementor-widget elementor-widget-text-editor\" data-id=\"bbbb7d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What was our plan?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04b8eab e-con-full e-flex e-con e-child\" data-id=\"04b8eab\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7c2ff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cd7c2ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. MONTH:<br \/>10 test ads<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55fdd43 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"55fdd43\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"74\" height=\"19\" viewbox=\"0 0 74 19\" fill=\"none\"><path d=\"M0 9L71 9.00001\" stroke=\"#FA11FB\" stroke-width=\"3\"><\/path><path d=\"M62 2L71 9.30435L62 17\" stroke=\"#FA11FB\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFrom previous period\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b3a52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"94b3a52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2. MONTH:<br \/>5 best ads + 10 new<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ada00 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"15ada00\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"74\" height=\"19\" viewbox=\"0 0 74 19\" fill=\"none\"><path d=\"M0 9L71 9.00001\" stroke=\"#FA11FB\" stroke-width=\"3\"><\/path><path d=\"M62 2L71 9.30435L62 17\" stroke=\"#FA11FB\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFrom 1. and 2. month\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f756d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43f756d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. MONTH:<br \/>5 best ads + 10 new<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b049b elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"f8b049b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"74\" height=\"19\" viewbox=\"0 0 74 19\" fill=\"none\"><path d=\"M0 9L71 9.00001\" stroke=\"#FA11FB\" stroke-width=\"3\"><\/path><path d=\"M62 2L71 9.30435L62 17\" stroke=\"#FA11FB\" stroke-width=\"3\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFrom 1.,2. and 3. month\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b6099 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f3b6099\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>4. MONTH:<br \/>5 best ads + 10 new<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c2ebe elementor-widget elementor-widget-text-editor\" data-id=\"a2c2ebe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Each period, we tested the best ads from previous periods:<\/b>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Some ads stayed identical (our \u201ccontrol\u201d)<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Some ads had a different creative<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">Some ads had a different copy<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613f47e elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"613f47e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text\"><div class=\"text text\">OUR GOAL<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8f4ee elementor-widget elementor-widget-text-editor\" data-id=\"0f8f4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIncrease Panakea website traffic.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821dbda elementor-widget elementor-widget-text-editor\" data-id=\"821dbda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnd, did we succeed?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75dbc6b elementor-widget elementor-widget-image\" data-id=\"75dbc6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"194\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4985graph1-1024x248.png\" class=\"attachment-large size-large wp-image-6158\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4985graph1-1024x248.png 1024w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4985graph1-600x145.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4985graph1-300x73.png 300w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4985graph1-768x186.png 768w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4985graph1-18x4.png 18w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4985graph1.png 1063w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365175b elementor-widget elementor-widget-image\" data-id=\"365175b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"216\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4989graph2-1024x276.png\" class=\"attachment-large size-large wp-image-6159\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4989graph2-1024x276.png 1024w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4989graph2-600x162.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4989graph2-300x81.png 300w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4989graph2-768x207.png 768w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4989graph2-18x5.png 18w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4989graph2.png 1084w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9745f7 elementor-widget elementor-widget-text-editor\" data-id=\"f9745f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>*February, march and april had the same advertising budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08adc01 elementor-widget elementor-widget-text-editor\" data-id=\"08adc01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>YES.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e33928 elementor-widget elementor-widget-text-editor\" data-id=\"3e33928\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Interactions also strongly increased.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208fcff elementor-widget elementor-widget-image\" data-id=\"208fcff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/panakeaa.png\" class=\"attachment-large size-large wp-image-6114\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/panakeaa.png 1000w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/panakeaa-300x300.png 300w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/panakeaa-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/panakeaa-600x600.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/panakeaa-150x150.png 150w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/panakeaa-768x768.png 768w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/panakeaa-12x12.png 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbef47e elementor-widget elementor-widget-image\" data-id=\"bbef47e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4990graph3-1024x281.png\" class=\"attachment-large size-large wp-image-6160\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4990graph3-1024x281.png 1024w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4990graph3-600x165.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4990graph3-300x82.png 300w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4990graph3-768x211.png 768w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4990graph3-18x5.png 18w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4990graph3.png 1063w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2984957 elementor-widget elementor-widget-image\" data-id=\"2984957\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"249\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/image-14.1-1-1024x319.png\" class=\"attachment-large size-large wp-image-6123\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/image-14.1-1-1024x319.png 1024w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/image-14.1-1-600x187.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/image-14.1-1-300x93.png 300w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/image-14.1-1-768x239.png 768w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/image-14.1-1-18x6.png 18w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/image-14.1-1.png 1147w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3dd3a1 e-flex e-con-boxed e-con e-parent\" data-id=\"b3dd3a1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e45eabc e-con-full e-flex e-con e-child\" data-id=\"e45eabc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-963a29a elementor-widget elementor-widget-text-editor\" data-id=\"963a29a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But there\u2019s another side to the story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a620ee1 elementor-widget elementor-widget-text-editor\" data-id=\"a620ee1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDespite improvements, sales <b>did not significantly increase.<\/b><br>\n\n<b>Why?<\/b><br>\n\nOur goal was incredibly broad. We had to figure out:\n<ul>\n \t<li style=\"font-weight: 300;\" aria-level=\"1\">Who our target demo is?<\/li>\n \t<li style=\"font-weight: 300;\" aria-level=\"1\">What do they like?<\/li>\n<\/ul>\nThis is a lengthy process that <b>can take months.<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddf2139 e-con-full e-flex e-con e-child\" data-id=\"ddf2139\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf464f elementor-widget elementor-widget-image\" data-id=\"3cf464f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"421\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4991.png\" class=\"attachment-large size-large wp-image-6124\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4991.png 299w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4991-213x300.png 213w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/Group-4991-9x12.png 9w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c528053 e-flex e-con-boxed e-con e-parent\" data-id=\"c528053\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22b75ca e-con-full e-flex e-con e-child\" data-id=\"22b75ca\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-501536b elementor-widget elementor-widget-image\" data-id=\"501536b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"766\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-4-1.png\" class=\"attachment-large size-large wp-image-6126\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-4-1.png 775w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-4-1-100x100.png 100w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-4-1-600x593.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-4-1-300x297.png 300w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-4-1-768x759.png 768w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2024\/07\/slika-4-1-12x12.png 12w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ca0ef6 e-con-full e-flex e-con e-child\" data-id=\"7ca0ef6\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f92f3c elementor-widget elementor-widget-text-editor\" data-id=\"5f92f3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our greatest mistake was<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6424086 elementor-widget elementor-widget-text-editor\" data-id=\"6424086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>neglecting other factors during this time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca4721 elementor-widget elementor-widget-text-editor\" data-id=\"2ca4721\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe increased site visits, but other factors influence purchases too:\n<ul>\n \t<li style=\"font-weight: 300;\" aria-level=\"1\">Website experience<\/li>\n \t<li style=\"font-weight: 300;\" aria-level=\"1\">Product price<\/li>\n \t<li style=\"font-weight: 300;\" aria-level=\"1\">Company guarantees and proof<\/li>\n \t<li style=\"font-weight: 300;\" aria-level=\"1\">Customer testimonials<\/li>\n \t<li style=\"font-weight: 300;\" aria-level=\"1\">\u2026<\/li>\n<\/ul><br>\nIn later stages, we addressed these issues. We improved the landing pages and worked closely with Panakea to craft more compelling offers &#8211; <b>but we could have done it sooner.<\/b><br><br>\n\nTypically, we test one thing at a time because:\n<ul>\n \t<li style=\"font-weight: 300;\" aria-level=\"1\">Lower costs for our partners and us<\/li>\n \t<li style=\"font-weight: 300;\" aria-level=\"1\">Higher quality data and results<\/li>\n<\/ul><br>\nIf we changed 2 things at the same time (e.g.,website and ads) and notice increased sales, it\u2019s hard to determine which had the most impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a46dc3 e-flex e-con-boxed e-con e-parent\" data-id=\"3a46dc3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f86dc05 elementor-widget elementor-widget-text-editor\" data-id=\"f86dc05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our approach is <b>different now<\/b><\/p><p>&#8211; we conduct tests in parallel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832ff4d elementor-widget elementor-widget-text-editor\" data-id=\"832ff4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yes, this means that data <b>quality is worse.<\/b><\/p><p>But it <b>improves sales &#8211; and that\u2019s our main goal.<\/b><\/p><p>That&#8217;s why we offer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c6c99 elementor-widget elementor-widget-text-editor\" data-id=\"16c6c99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: white;\">PIKA.<\/span> flexibility<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca3bb3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0ca3bb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This means you\u2019re not locked into our packages; you may freely exchange them on a monthly basis to choose services that best <b>fit your needs at that time.<\/b><\/p><p>For example, if we find your website isn\u2019t selling well, we can fix it in the <b>1st month<\/b> and start advertising in the <b>2nd month<\/b> &#8211; e.g., if maintenance isn\u2019t included in the package, we can exchange a few ads for guidelines to improve it.<\/p><p>Digital advertising is a mixture of art, psychology, analytics and soft science, often without correct answers.<\/p><p>We believe it is crucial to be as transparent as possible and learn from each other &#8211; only then can we succeed together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c26ec34 e-flex e-con-boxed e-con e-parent\" data-id=\"c26ec34\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-584196b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"584196b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking for a digital partner who learns from their mistakes?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2303ed elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f2303ed\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/pikadigital.eu\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>",
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        "rendered": "<p>Case study Our biggest mistake When advertising isn&#8217;t enough How to sell a product if you don\u2019t know your audience? Knowing your audience makes ad much more effective. For example, if you\u2019re selling to cyclists, you know to highlight hydration, warm weather, outdoors, etc. But what if your product is for everyone? This was the [&hellip;]<\/p>",
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