Your website is every tourist’s first step.
Will it
impress or repel?
Increase your bookings with 8 proven tips.
1. Be the
first Google result
To achieve that, you need:
- Improve your site’s SEO
- Insert key search phrases (e. g. “best vacation”)
- Stand out from competition
2. Captivate before they visit
Your photos and videos have to summon an unforgettable atmosphere.
Highlight breathtaking views and spaces with professional 4K content and drone footage.
2. Captivate before they visit
Your photos and videos have to summon an unforgettable atmosphere.
Highlight breathtaking views and spaces with professional 4K content and drone footage.
3. If others like it,
I will too
We establish systems that encouraged them to leave positive feedback:
- E-mail marketing
- Persuasive forms with QR codes
- Communication strategy
by improving:
- Your booking system
- Website navigation
- User experience (translation, design …)
4. If guests can’t
book, they won’t
If your website confuses visitors, they will book with your competitors.
Ensure a top-notch web experience…
5. Build genuine connection
Respond to their posts and show them you value their opinion.
We help you develop a communication strategy that encourages repeat visits.
6. Influencers lead the world
but your potential customers do.
We handle everything
- Find suitable influencers
- Organise transport
- Prepare guidelines for content creation
- Edit and post the videos
You just have to make sure they have a good time.
6. Influencers lead the world
You may not follow influencers..
but your potential customers do.
We handle everything
- Find suitable influencers
- Organise transport
- Prepare guidelines for content creation
- Edit and post the videos
You just have to make sure they have a good time.
7. Use the Season
But many don’t realise the off-season potential.
With a good strategy, we can extend the season and reduce off-season drops.
We achieve this with strategies that:
- Extend the average length of stay
- Target different audiences (e. g. other countries)
- Maximise your profit and occupancy
7. Use the Season
But many don’t realise the off-season potential.
With a good strategy, we can extend the season and reduce off-season drops.
We achieve this with strategies that:
- Extend the average length of stay
- Target different audiences (e. g. other countries)
- Maximise your profit and occupancy
8. Be different
The fact is that at least 50 similar hotels/destinations exist.
Why should anyone choose you?
When you are running a resort, you run out of time and energy for creative ideas.
That’s when we come in.
Our team of experts works as an extension of your company.
We create attractive ads for you.
Increase your bookings.
37,63%
55,91%
Want to know more?
Book your non-binding consultation and
receive 3 free tips to improve your sales.
FAQ
Frequently Asked Questions
The first “real” effects are usually seen after two months. Some changes are incremental, such as SEO which increases the rate of conversion over the long term. Others are more effective in the short term, such as advertising campaigns.
Initially, our goal is to conduct numerous tests to understand your customers’ habits. Based on your past data and our findings, we can target specific audiences and convince them to visit your site.
The advertising budget will always depend on the size of your business and your ambitions. We recommend at least 2000 € / month or 65 € / day. A smaller budget decreases the frequency which decreases the effectiveness of advertising. A higher frequency means that the same person sees the same ad multiple times, which highly increases the likelihood of booking.
For smaller providers, we recommend:
Bentral: a simple booking system for B&Bs, apartments, campsites and hotels. It has an easy-to-use interface and a practical mobile app.
For larger providers, we recommend:
Phobs: An extremely powerful system with an excellent team that provides quick support. It offers a highly connectable platform for hotels, campsites, rental accommodations and their distributors.
It’s crucial to highlight positive comments and not ignore negative ones. Listen to what your customers are saying and offer solutions – ideally directly where the comment and rating were left. This publicly shows that you take any complaints seriously and that your destination isn’t just a tourist trap, but an experience where your visitors come first.
There’s a lot of strategies that address this.
A few suggestions:
Pricing policy – Increase prices during busy periods. Create package deals for less visited terms, tailored to your target audience (e.g. retirees, business travellers, digital nomads).
Promotions for longer bookings – if someone books a weekend, offer additional days at a reduced price, possibly with a gift (voucher, etc.)
Themed weekly event – organise off-season events as part of a broader advertising campaign. For example, if you have fewer visitors in winter, run a “Christmas Wonderland” campaign with offers that increase demand.
We can implement many automations that includes informative e-mails, QR codes with automated forms, brochures with all relevant information, interactive experiences and instructional videos. By digitising relevant content, we can educate your customers and significantly speed up your processes.
Guests will always choose the more convenient and cheaper option. The simple fact is that you need to improve all 3 factors:
- How to increase visibility? With SEO, advertising campaigns, and increased presence on social media.
- How to become cheaper? You may not be able to reduce your prices, but you can offer value – gifts, experiences, personalised offers, extra information or guides.
- How to make our site easier to use? Improving your website is a significant investment, encompassing multiple creative branches.
We can:
– Simplify your texts and increase conversions.
– Fix technical performance (speed and functionality on various devices)
– Enhance user experience (design, layout …)
By addressing these areas, we increase the likelihood of guests choosing to book directly through your website.