{"id":1791,"date":"2023-06-15T21:25:07","date_gmt":"2023-06-15T19:25:07","guid":{"rendered":"https:\/\/pikadigital.eu\/?page_id=1791"},"modified":"2024-08-13T16:28:26","modified_gmt":"2024-08-13T14:28:26","slug":"cs-ahisa","status":"publish","type":"page","link":"https:\/\/pikadigital.eu\/hr\/cs-ahisa\/","title":{"rendered":"CS A+Hi\u0161a"},"content":{"rendered":"
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Studija slu\u010daja<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mo\u017eemo li prodati ku\u0107u<\/b> do kraja mjeseca?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Za\u0161to ne?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A+ Hi\u0161a nam je pristupila s 3 glavna cilja:<\/span><\/p>

    • Kako mo\u017eemo pove\u0107ati na\u0161u digitalnu prisutnost?<\/span><\/li>
    • Kako mo\u017eemo pomo\u0107i klijentima da nas prona\u0111u na internetu?<\/span><\/li><\/ul><\/li><\/ul>
        • Kako prodati ku\u0107u do kraja mjeseca?

          <\/b><\/b><\/li><\/ul><\/li><\/ul>

          Ali to nisu obi\u010dne ku\u0107e od cigle i betona. Rije\u010d je o ekolo\u0161ki osvije\u0161tenim pasivnim drvenim ku\u0107ama koje je projektirao i iz nule izgradio tim A+ hi\u0161e.\u00a0<\/span><\/p>

          Kao mala obiteljska tvrtka oslanjaju se na stalan prihod od novih kupaca. Na \u017ealost, jedan od njihovih ve\u0107ih projekata otkazan je, stvaraju\u0107i tromjese\u010dnu prazninu koja je mogla biti pogubna za posao.\u00a0<\/span><\/p>

          To nam nije ostavilo izbora.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Strategija\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Gradnja\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Morali smo privu\u0107i potencijalne kupce kreativnom \u201c<\/span>flash rasprodajom<\/b>\u201d .<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          Ponuda?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Kupite pasivnu ku\u0107u \u2013 i platit \u0107emo vam 5 godina grijanja. Traje do kraja mjeseca.\u00a0

          <\/span>Identificiranje pravog kupca najva\u017enije je u izradi optimalne prodajne ponude. Uz rastu\u0107e cijene elektri\u010dne energije, neki budu\u0107i vlasnici razmi\u0161ljaju o pasivnim ku\u0107ama kao investiciji za smanjenje ukupnih \u017eivotnih tro\u0161kova. Odlu\u010dili smo ciljati na ovu demografsku skupinu dok smo tako\u0111er pro\u0161irili ekolo\u0161ku misiju tvrtke.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          Ciljevi na\u0161e kampanje<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Pa\u2026 prodali smo ku\u0107u, \u0161to je sljede\u0107e?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Prvo smo izradili nacrt opse\u017ene marketin\u0161ke strategije. To je uklju\u010divalo istra\u017eivanje jedinstvenih prednosti pasivnih ku\u0107a, uspostavljanje glasa robne marke i a\u017euriranje dizajna kako bi se signalizirala zelena odr\u017eivost i briga za okoli\u0161.<\/span><\/p>

          \u00a0<\/p>

          Neke identificirane prednosti bile su:<\/span><\/p>

          • Pasivne ku\u0107e su jeftinije za \u017eivot.<\/span><\/li>
          • Pasivne ku\u0107e su zdravije za \u017eivot.<\/span><\/li>
          • A+ hi\u0161a brine o svemu od po\u010detka do kraja \u2013 uz minimalno optere\u0107enje kupca.<\/span><\/li>
          • A+ hi\u0161a mo\u017ee izgraditi ku\u0107u u samo nekoliko mjeseci.<\/span><\/li><\/ul>

            \u00a0<\/p>

            To nam je omogu\u0107ilo da preuredimo digitalnu prisutnost A+ hi\u0161e i pribli\u017eimo ih samom vrhu \u2013 figurativno i doslovno.<\/span><\/p>

            \u00a0<\/p>

            Doslovno, jer sada je ve\u0107ina na\u0161ih napora posve\u0107ena SEO optimizaciji. Stalna pode\u0161avanja, \u010dlanci i kvalitetne povratne veze omogu\u0107uju A+ hi\u0161i organski rast u rezultatima pretra\u017eivanja. To zna\u010di da ih korisnici pronalaze, a da ne trebaju ulo\u017eiti gotovo ni\u0161ta novca na ogla\u0161avanje.<\/span><\/p>

            \u00a0<\/p>

            Takav rezultat mogu\u0107 je samo kada se dosljedan trud susre\u0107e s dubokom suradnjom. Vi\u0161e o projektu saznajte izravno od Romane Leljak, voditeljice projekta u A+ hi\u0161i.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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