{"id":2423,"date":"2023-08-10T12:01:35","date_gmt":"2023-08-10T10:01:35","guid":{"rendered":"https:\/\/pikadigital.eu\/?page_id=2423"},"modified":"2023-10-24T19:45:57","modified_gmt":"2023-10-24T17:45:57","slug":"cs-natashaspace","status":"publish","type":"page","link":"https:\/\/pikadigital.eu\/hr\/cs-natashaspace\/","title":{"rendered":"CS NatashaSPAce"},"content":{"rendered":"
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Studija slu\u010daja<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UGC oglasi<\/b> daju impresivne rezultate<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand NatashaSPAce osnovan je 2000. godine kao mjesto za opu\u0161tanje i rituale ljepote. <\/span>Od tada se mnogo toga promijenilo.<\/b>\u00a0<\/span><\/p>

Sada u 20+ godina postojanja, tvrtka postupno stvara svoju pa\u017eljivo odabranu kolekciju visokokvalitetnih dodataka za njegu ko\u017ee kod ku\u0107e,<\/b> kozmetike i dodataka prehrani.<\/span><\/p>\n

Tvrtka je \u017eeljela<\/span> predstaviti luksuzni ure\u0111aj za masa\u017eu<\/b> s mikrostrujama, limfnom drena\u017eom i za lifting lica, vrata i podru\u010dja oko o\u010diju.<\/span><\/p>\n

Digitalna kampanja imala je za cilj<\/span> stvoriti svijest o proizvodu<\/b> i proslaviti dvije stvari istovremeno \u2013 drugu godinu postojanja, a mo\u017ee se pohvaliti i sudjelovanje na presti\u017enom natjecanju <\/span>Grazia Beauty Awards 2023.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strategija<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Izazovi<\/b> s kojima smo se suo\u010dili prije pokretanja kampanje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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UGC kampanje u suradnji s influencerima<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Informativni postovi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Istaknuto sudjelovanje<\/b> na presti\u017enoj dodjeli nagrada Grazia Beauty Awards 2023. i proslava<\/b> drugog ro\u0111endana zlatne Guashe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Predstavite proizvod.<\/strong> Mnogi potencijalni kupci nisu bili upoznati s konceptom kori\u0161tenja zlatne Guashe za njegu ko\u017ee, stoga je bilo bitno istaknuti njezine prednosti <\/strong> u kampanji.<\/span><\/p>

Konkurencija na tr\u017ei\u0161tu.<\/strong> Postoji dosta proizvoda za uljep\u0161avanje i njegu ko\u017ee, \u0161to zna\u010di da je tr\u017ei\u0161te zasi\u0107eno, pa smo morali prona\u0107i pravi na\u010din da privu\u010demo pa\u017enju kupaca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UGC oglasi<\/b> postaju sve klju\u010dniji<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dizajnirali smo vi\u0161estruku strategiju ogla\u0161avanja usmjerenu na <\/span>sadr\u017eaj koji stvaraju korisnici (UGC)<\/b> i strate\u0161ki polo\u017eaji oglasa za rje\u0161avanje izazova i postizanje \u017eeljenih rezultata.<\/span><\/p>

Sljede\u0107i korak bilo je <\/span>strate\u0161ko postavljanje oglasa.<\/b> Na\u0161 tim stru\u010dnjaka identificirao je klju\u010dne platforme na kojima je ciljna publika klijenta najaktivnija te su te podatke upotrijebili za optimizaciju kampanje.<\/span><\/p>

Za Purity soni\u010dnu silikonsku \u010detku za dubinsko \u010di\u0161\u0107enje, masa\u017eu o\u010diju i uklanjanje \u0161minke s o\u010diju, izgradili smo kampanju na sadr\u017eaju koji je kreirala <\/span>influencerica Lara Nastran.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A rezultati?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ROAS 16 u jednomjese\u010dnoj<\/b> kampanji<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Postigli smo visok povrat utro\u0161enog prora\u010duna za ogla\u0161avanje (ROAS). Strate\u0161ka kombinacija UGC-a i ciljanog ogla\u0161avanja donijela je<\/span> impresivan ROAS od 16.<\/b><\/p>\n

Kampanja usmjerena na UGC zna\u010dajno je<\/span> pove\u0107ala svijest o robnoj marki<\/b> dosegla \u0161iru publiku, generirala 'organski marketing' koji se predaje od usta do usta i <\/span>pove\u0107ala prodaju.<\/b><\/p>\n

Klijentova uspje\u0161na kampanja pokazala je <\/span>snagu sadr\u017eaja koji izra\u0111uju korisnici,<\/b> strate\u0161ki polo\u017eaji oglasa i partnerstva s utjecajnim osobama za brzo postizanje iznimnih rezultata.<\/span><\/p>\n

Drago nam je \u0161to smo bili dio jo\u0161 jedne uspje\u0161ne pri\u010de.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pro\u010ditajte vi\u0161e<\/b>
studija slu\u010daja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVratite se na resurse<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Case study UGC ads deliver impressive results NatashaSPAce was established in 2000 as a home for relaxation and beauty rituals. Since then, a lot has changed.   Now in its 23rd year, the company is gradually creating its carefully curated collection of high-quality home skincare tools, preparations and nutritional supplements. The company wanted to introduce a […]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2423","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pikadigital.eu\/hr\/wp-json\/wp\/v2\/pages\/2423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pikadigital.eu\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pikadigital.eu\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pikadigital.eu\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pikadigital.eu\/hr\/wp-json\/wp\/v2\/comments?post=2423"}],"version-history":[{"count":0,"href":"https:\/\/pikadigital.eu\/hr\/wp-json\/wp\/v2\/pages\/2423\/revisions"}],"wp:attachment":[{"href":"https:\/\/pikadigital.eu\/hr\/wp-json\/wp\/v2\/media?parent=2423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}