{"id":1755,"date":"2023-06-15T18:01:33","date_gmt":"2023-06-15T16:01:33","guid":{"rendered":"https:\/\/pikadigital.eu\/?page_id=1755"},"modified":"2023-10-24T19:45:19","modified_gmt":"2023-10-24T17:45:19","slug":"cs-lanuma","status":"publish","type":"page","link":"https:\/\/pikadigital.eu\/sl\/cs-lanuma\/","title":{"rendered":"CS Lanuma"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1755\" class=\"elementor elementor-1755\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a43704 e-flex e-con-boxed e-con e-parent\" data-id=\"7a43704\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f17e2ad e-con-full e-flex e-con e-child\" data-id=\"f17e2ad\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c54e009 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c54e009\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text\"><div class=\"text text\">\u0160tudija primera<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7675748 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"7675748\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default translation-block\"><b>Impresivna rast <\/b> in <b>\u0161iritev <\/b>na \u010de\u0161ki, mad\u017earski in slova\u0161ki trg<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b50e929 e-flex e-con-boxed e-con e-parent\" data-id=\"b50e929\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ebdc66 e-con-full e-flex e-con e-child\" data-id=\"4ebdc66\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60b9353 elementor-widget elementor-widget-text-editor\" data-id=\"60b9353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Nebe\u0161ko udobje, ki ga ponujajo mehke in udobne pajkice izpod \u0161iviljskih niti podjetja Lanuma, smo v <b>marcu 2023 predstavili na slovenskem in \u010de\u0161kem trgu.  <\/b><\/p><p class=\"translation-block\">Cilj na\u0161e kampanje je bil <b>pove\u010dati donosnost ogla\u0161evalske porabe (ROAS)<\/b> in<b> zmanj\u0161ati stro\u0161ke na pridobitev nakupa (CPA).<\/b><\/p><p class=\"translation-block\">Na\u0161i agenciji je bila torej zaupana<b> optimizacija marketin\u0161kih kampanj <\/b>na slovenskem in \u010de\u0161kem trgu, s poudarkom na izbolj\u0161anju ROAS in zmanj\u0161evanju CPA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be23e4 e-con-full e-flex e-con e-child\" data-id=\"0be23e4\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b53e4bb elementor-invisible elementor-widget elementor-widget-button\" data-id=\"b53e4bb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#cilji\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cilji<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394144b elementor-invisible elementor-widget elementor-widget-button\" data-id=\"394144b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:950}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#rez\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Klju\u010dne meritve in rezultati<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d932497 e-flex e-con-boxed e-con e-parent\" data-id=\"d932497\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa46295 e-con-full e-flex e-con e-child\" data-id=\"aa46295\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6e6b4 elementor-widget elementor-widget-text-editor\" data-id=\"9d6e6b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Z video materialom do <b>bolj\u0161ih rezultatov<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ab5be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c2ab5be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><b>Po prvem mesecu sodelovanja<\/b> je namenska videoprodukcija pripomogla k \u0161e bolj\u0161im rezultatom in dodatno potrdila izjemno strokovnost in <b>obojestransko u\u010dinkovitost sodelovanja. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d7846 elementor-widget elementor-widget-button\" data-id=\"c4d7846\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#rez\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Statistika<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9639532 e-con-full e-flex e-con e-child\" data-id=\"9639532\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d91486 elementor-widget elementor-widget-video\" data-id=\"8d91486\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/lanuma.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35cc55c e-flex e-con-boxed e-con e-parent\" data-id=\"35cc55c\" data-element_type=\"container\" id=\"cilji\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9749b75 e-con-full e-flex e-con e-child\" data-id=\"9749b75\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5220ebe elementor-widget elementor-widget-heading\" data-id=\"5220ebe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Na\u0161i cilji kampanje<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3be1ec elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a3be1ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><b>Optimizacija kampanj<\/b> na slovenskem in \u010de\u0161kem trgu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-395e9ad animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"395e9ad\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:350}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f854d91 e-con-full e-flex e-con e-child\" data-id=\"f854d91\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf8162f elementor-widget elementor-widget-heading\" data-id=\"bf8162f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><b>Pove\u010danje <\/b>donosnosti ogla\u0161evanja <b>ROAS<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a95345d elementor-widget elementor-widget-heading\" data-id=\"a95345d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><b>Zmanj\u0161ati stro\u0161ke <\/b>na pridobitev nakupa <b>CPA<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f6407 elementor-widget elementor-widget-heading\" data-id=\"28f6407\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentacija <b>ciljnega ob\u010dinstva<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71f62e elementor-widget elementor-widget-heading\" data-id=\"f71f62e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Kreativni in <b>privla\u010dni oglasi<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93733c9 e-con-full e-flex e-con e-child\" data-id=\"93733c9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6103840 elementor-widget elementor-widget-text-editor\" data-id=\"6103840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Optimizacijo kampanj smo podkrepili z <b>bolj\u0161o ciljno segmentacijo ob\u010dinstva, <\/b>kreativno in privla\u010dno oblikovanimi oglasi in velikokrat pozabljenim, a zelo pomembnim <b>email marketingom.<\/b><\/p><p><span style=\"font-weight: 400;\">Velik poudarek smo posvetili tudi stalnemu spremljanju in morebitni dodatni optimizaciji.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9905e8 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"d9905e8\" data-element_type=\"container\" id=\"rez\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:350}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c75674a e-flex e-con-boxed e-con e-child\" data-id=\"c75674a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-460b215 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"460b215\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:350}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e61fe8c elementor-widget elementor-widget-heading\" data-id=\"e61fe8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Klju\u010dne meritve in rezultati<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0343214 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0343214\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Izjemni rezultati v kratkem \u010dasu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00b853c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"00b853c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><b>V prvem mesecu<\/b> na\u0161ega sodelovanja je optimizirana kampanja prinesla izjemne rezultate.<\/p><p class=\"translation-block\">Statistika spletne platforme Meta je prikazala <b>43,39% pove\u010danje donosnosti ogla\u0161evanja (ROAS)<\/b> v primerjavi z izhodi\u0161\u010dem v marcu, ko smo za\u010deli s sodelovanjem. Uspe\u0161no smo zni\u017eali tudi stro\u0161ke na pridobljen nakup <b>(CPA) za 29,06%!<\/b><\/p><p class=\"translation-block\">Podobno izbolj\u0161anje smo zabele\u017eili tudi na \u010de\u0161kem trgu, kjer se je <b>donosnost ogla\u0161evanja pove\u010dala za 26,8%,<\/b> stro\u0161ke na akcijo uporabnika pa smo <b>zmanj\u0161ali za 13 %. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ba0753 e-con-full e-flex e-con e-child\" data-id=\"9ba0753\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-021b9f3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"021b9f3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>+43,39%<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e81510e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e81510e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROAS na slovenskem trgu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f2e1a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"39f2e1a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:650}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>-29,06%<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0486b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8e0486b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:650}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CPA v Sloveniji<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef7187 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8ef7187\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:950}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>+26,8%<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0efa3c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e0efa3c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:950}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROAS na \u010de\u0161kih tr\u017ei\u0161\u010dih<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ac359a e-flex e-con-boxed e-con e-parent\" data-id=\"9ac359a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e54ec9 e-con-full e-flex e-con e-child\" data-id=\"2e54ec9\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6798ec0 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6798ec0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Po navdihu<b> izjemnih rezultatov, <\/b>dose\u017eenih na slovenskem in \u010de\u0161kem trgu, je naro\u010dnik <b>raz\u0161iril vlogo na\u0161e agencije <\/b>na digitalne marketin\u0161ke kampanje na mad\u017earskem trgu.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427314c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"427314c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Kampanja se je na Mad\u017earskem za\u010dela z velikim za\u010detnim odzivom, saj smo \u017ee v <b>prvih dveh tednih prejeli zavidljivo \u0161tevilo naro\u010dil <\/b>in razmerje donosnosti ogla\u0161evanja (ROAS) pripeljali do <b>vrednosti 4,5.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fd7a1e e-con-full e-flex e-con e-child\" data-id=\"8fd7a1e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0450486 elementor-widget elementor-widget-image\" data-id=\"0450486\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"756\" height=\"1024\" src=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-756x1024.png\" class=\"attachment-large size-large wp-image-1761\" alt=\"\" srcset=\"https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-756x1024.png 756w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-600x812.png 600w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-222x300.png 222w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-768x1040.png 768w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-1134x1536.png 1134w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-1512x2048.png 1512w, https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/06\/Group-4263-9x12.png 9w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd67d0d e-flex e-con-boxed e-con e-parent\" data-id=\"fd67d0d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f60b8d9 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f60b8d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><b> Preberi ve\u010d <\/b><br> \u0161tudij primerov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19be6e2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19be6e2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/pikadigital.eu\/sl\/zakladnica-znanja\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nazaj na zakladnico znanja<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case study Impressive growth and expansion in the Czech, Hungarian and Slovak markets The heavenly comfort offered by Lanuma&#8217;s soft and comfortable knitted tights was introduced to the Slovenian and Czech markets in March 2023.\u00a0\u00a0 Our campaign aimed to increase return on advertising spend (ROAS) and reduce cost per acquisition (CPA). Our agency was therefore [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1755","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/pages\/1755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/comments?post=1755"}],"version-history":[{"count":0,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/pages\/1755\/revisions"}],"wp:attachment":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/media?parent=1755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}