{"id":2423,"date":"2023-08-10T12:01:35","date_gmt":"2023-08-10T10:01:35","guid":{"rendered":"https:\/\/pikadigital.eu\/?page_id=2423"},"modified":"2023-10-24T19:45:57","modified_gmt":"2023-10-24T17:45:57","slug":"cs-natashaspace","status":"publish","type":"page","link":"https:\/\/pikadigital.eu\/sl\/cs-natashaspace\/","title":{"rendered":"CS NatashaSPAce"},"content":{"rendered":"
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\u0160tudija primera<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Z UGC oglasi <\/b>do zavidljivih rezultatov<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Podjetje NatashaSPAce, je nastalo leta 2000 kot domovanje sprostilnih in lepotnih ritualov. Od takrat se je spremenilo \u017ee veliko. <\/b><\/p>

V 23. letu delovanja<\/b> postopno nastaja tudi lastna, skrbno izbrana kolekcija visoko kvalitetnih pripomo\u010dkov,<\/b> preparatov in prehranskih dopolnil za nego ko\u017ee doma.<\/p>\n

V podjetju so \u017eeleli predstaviti luksuzni masa\u017eni pripomo\u010dek <\/b>z mikrotokovi za masa\u017eo, limfno drena\u017eo in lifting ko\u017ee obraza, vratu in podro\u010dja okoli o\u010di.<\/p>\n

Cilj digitalne kampanje je bil ustvariti ozave\u0161\u010denost o izdelku<\/b> in proslaviti kar dve stvari hkrati - drugo leto njenega obstoja, prav tako pa se lahko pohvali s sodelovanjem na presti\u017enem izboru Grazia Beauty Awards 2023.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Digitalne strategije<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Izzivi, s katerimi smo se soo\u010dili pred za\u010detkom kampanje<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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UGC kampanje v sodelovanju z influencerji<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Informativne objave<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Izpostaviti sodelovanje <\/b>na presti\u017enem izboru Grazia Beauty Awards 2023 in proslaviti drugi rojstni dan Zlate Guashe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Predstaviti izdelek. <\/b>\u0160tevilne potencialne stranke niso poznale koncepta uporabe Zlate Guashe za nego ko\u017ee, zato je bilo zelo pomembno, da smo v kampanji izpostavili njene prednosti<\/b><\/p>

Konkurenca na trgu. <\/b>Trg lepote in izdelkov za nego ko\u017ee je kar nekaj, kar pomeni, da je trg prepojen, zato smo morali najti pravi na\u010din, kako pridobiti pozornost strank.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UGC kreative<\/b> so vedno bolj pomembne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Za re\u0161evanje izzivov in doseganje \u017eelenih rezultatov smo zasnovali ve\u010dplastno ogla\u0161evalsko strategijo, <\/b>osredoto\u010deno na vsebine, ki jih ustvarjajo uporabniki (UGC), <\/b>in strate\u0161ke umestitve oglasov.<\/p>

Naslednji korak je bila strate\u0161ka umestitev oglasov. <\/b>Na\u0161a ekipa strokovnjakov je opredelila klju\u010dne platforme, na katerih je ciljno ob\u010dinstvo naro\u010dnika najbolj aktivno in s pomo\u010djo teh podatkov optimizirala kampanjo.<\/p>

Pri izdelku Purity soni\u010dne silikonske \u0161\u010detke za globinsko \u010di\u0161\u010denje obraza, masa\u017eo o\u010di in odstranjevanje o\u010desnega make-upa, smo kampanjo postavili na vsebino, ki jo je ustvarila influencerka Lara Nastran. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pa rezultati?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kampanja je trajala en mesec<\/b> in prinesla osupljive rezultate!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dosegli smo visoko donosnost glede na porabljen ogla\u0161evalski prora\u010dun (ROAS). Strate\u0161ka kombinacija <\/b>UGC in ciljno usmerjeno ogla\u0161evanje je prinesla izjemno donosnost, ROAS je zna\u0161al kar 16.<\/b><\/p>\n

Kampanja z osredoto\u010deno UGC vsebino je znatno pove\u010dala prepoznavnost blagovne znamke, <\/b>dosegla \u0161ir\u0161e ob\u010dinstvo, ustvarila \u201corganski marketing\u201d <\/b>od ust do ust in pove\u010dala prodajo.<\/p>\n

Uspe\u0161na ogla\u0161evalska kampanja naro\u010dnika je pokazala mo\u010d oblikovane UGC vsebine, <\/b>strate\u0161kih ogla\u0161evalskih mest in partnerstev z influencerji pri doseganju izjemnih rezultatov v kratkem \u010dasu.<\/p>\n

Nas veseli, da smo lahko bili del \u0161e ene uspe\u0161ne zgodbe.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Preberi ve\u010d <\/b>
\u0161tudij primerov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNazaj na zakladnico znanja<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Case study UGC ads deliver impressive results NatashaSPAce was established in 2000 as a home for relaxation and beauty rituals. Since then, a lot has changed.   Now in its 23rd year, the company is gradually creating its carefully curated collection of high-quality home skincare tools, preparations and nutritional supplements. The company wanted to introduce a […]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2423","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/pages\/2423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/comments?post=2423"}],"version-history":[{"count":0,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/pages\/2423\/revisions"}],"wp:attachment":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/media?parent=2423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}