{"id":2689,"date":"2023-11-10T14:54:07","date_gmt":"2023-11-10T13:54:07","guid":{"rendered":"https:\/\/pikadigital.eu\/?p=2689"},"modified":"2023-11-10T14:55:28","modified_gmt":"2023-11-10T13:55:28","slug":"unlocking-the-potential-of-budget-scheduling-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/pikadigital.eu\/sl\/unlocking-the-potential-of-budget-scheduling-in-digital-marketing\/","title":{"rendered":"Odkrite potencial na\u010drtovanega prora\u010duna v digitalnem marketingu"},"content":{"rendered":"<p><em>Meta je pred kratkim predstavila novo orodje za digitalni marketing, ki ogla\u0161evalcem omogo\u010da la\u017ejo optimizacijo ogla\u0161evalskih kampanj. Re\u010de se ji \u201cbudget scheduling\u201d (neuraden prevod: na\u010drtovanje prora\u010duna). To vam ali ogla\u0161evalskim agencijam omogo\u010da bolj\u0161i izkoristek ogla\u0161evalskega prora\u010duna med kriti\u010dnimi obdobji prodaje (kot na primer prazniki, \u010crni Petek ipd.) brez ro\u010dnega nastavljanja, kot smo to po\u010deli do sedaj.<\/em><\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Kaj je na\u010drtovanje prora\u010duna?<\/mark><\/h4>\n\n\n\n<p>Na\u010drtovanje prora\u010duna vam omogo\u010da pove\u010dati dnevni prora\u010dun za dolo\u010deno \u010dasovno obdobje, s \u010dimer lahko bolj u\u010dinkovito izkoristite promocijska ali sezonska obdobja. Pred tem ste morali prora\u010dun spremeniti ro\u010dno, kar je spro\u017eilo tudi ponovno u\u010denje in \u0161kodovalo kratkoro\u010dnemu dosegu oglasa. Ta proces je sedaj lahko popolnoma avtomatiziran. Po dolo\u010denem obdobju se prora\u010dun ponastavi na privzeto dnevno vrednost, kar mo\u010dno olaj\u0161a in poenostavi upravljanje z digitalno ogla\u0161evalsko kampanjo.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Kako deluje na\u010drtovanje prora\u010duna?<\/mark><\/h4>\n\n\n\n<p>Predstavljajte si, da na\u010drtujete kampanjo za prazni\u010dni teden, saj veste, da ima v tem obdobju va\u0161a stran ve\u010d nakupov. To lahko uskladite z agencijo za digitalni marketing ali pa sami nastavite mo\u017enost, da se ta teden prora\u010dun za dolo\u010den oglas pove\u010da, s \u010dimer boste izbolj\u0161ali vidnost svojega oglasa in ROAS. Tak pristop maksimizira izkoristek ogla\u0161evalske kampanje med najbolj klju\u010dnimi obdobji in obenem odstrani potrebo po razli\u010dnih ogla\u0161evalskih kampanjah ali ro\u010dnih spremembah prora\u010duna. \u0160e ena prednost je, da va\u0161 oglas ne vstopi v u\u010dno fazo, kar poenostavi in izbolj\u0161a sam proces digitalnega ogla\u0161evanja.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Omejitve na\u010drtovanja prora\u010duna<\/mark><\/h4>\n\n\n\n<p>Orodje vam omogo\u010da nastaviti za\u010detni in kon\u010dni datum, ko \u017eelite, da se va\u0161 prora\u010dun pove\u010da. To je lahko fiksna vrednost ali pa odstotek pove\u010danja glede na osnovno dnevno vrednost prora\u010duna. Orodje omogo\u010da vnos 50 razli\u010dnih obdobij, kar pomeni, da lahko digitalno ogla\u0161evanje na\u010drtujete za ve\u010d mesecev vnaprej. Ko je na\u010drtovanje prora\u010duna nastavljeno, je proces digitalnega ogla\u0161evanja avtomati\u010dno, a vseeno svetujemo mese\u010dno supervizijo, da ocenite uspe\u0161nost svojih marketin\u0161kih kampanj in spremenite na\u010drt, \u010de je to potrebno. \u010ce se zana\u0161ate na agencijo za digitalni marketing, bodo oni to storili za vas.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Zaklju\u010dek<\/mark><\/h4>\n\n\n\n<p>Metino novo orodje je uporabna posodobitev za digitalno ogla\u0161evanje na Facebook platformi. Z avtomatiziranim prora\u010dunom Meta omogo\u010da vam in ogla\u0161evalskim agencijam dostop do mo\u010dnega orodja, ki bo izbolj\u0161alo u\u010dinkovitost in pove\u010dalo prodajo med kriti\u010dnimi obdobji, kot so na primer prazniki.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vas zanima ve\u010d? Kontaktirajte PIKA.DIGITAL agencijo za digitalni marketing zdaj<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pikadigital.eu\/sl\/contact\/\">Pi\u0161ite nam!<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Meta has recently introduced a game-changing feature for advertisers looking to optimise their campaigns: budget scheduling. This useful tool is designed to enhance ad spend efficiency during critical promotional periods without the hassle of manual adjustments. What is Budget Scheduling? Budget scheduling is a dynamic feature that allows digital marketing agencies and advertisers to amplify [&hellip;]<\/p>","protected":false},"author":3,"featured_media":2692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[17,14,15,16,18],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-budget-scheduling","tag-digital-marketing","tag-digitalni-marketing","tag-nacrtovanje-proracuna","tag-proracun"],"jetpack_featured_media_url":"https:\/\/pikadigital.eu\/wp-content\/uploads\/2023\/11\/budget.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/posts\/2689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/comments?post=2689"}],"version-history":[{"count":0,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/posts\/2689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/media\/2692"}],"wp:attachment":[{"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/media?parent=2689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/categories?post=2689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pikadigital.eu\/sl\/wp-json\/wp\/v2\/tags?post=2689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}