Case study
The heavenly comfort offered by Lanuma’s soft and comfortable knitted tights was introduced to the Slovenian and Czech markets in March 2023.
Our campaign aimed to increase return on advertising spend (ROAS) and reduce cost per acquisition (CPA).
Our agency was therefore entrusted with optimizing marketing campaigns in the Slovenian and Czech markets, focusing on improving ROAS and reducing CPA.
Video for even better results
After the first month of cooperation, dedicated video production has helped improve results further and further confirmed the cooperation’s outstanding professionalism and mutual effectiveness.
We supported the optimisation of campaigns with better audience segmentation, creative and engagingly designed ads and the often forgotten but essential email marketing.
We have also strongly emphasized continuous monitoring and possible additional optimisation.
The optimized campaigns yielded outstanding results in the first month of our cooperation.
The statistics of the Meta online platform showed a 43.39% increase in return on advertising (ROAS) compared to the baseline in March when we started our cooperation. We also reduced the cost per acquisition (CPA) by 29.06%!
We have seen a similar improvement in the Czech market, where ROA has increased by 26.8% and cost per user campaign has decreased by 13%.
The campaign was launched in Hungary with an excellent initial response, as we received an enviable number of orders in the first two weeks and brought the ROAS to 4.5.
PIKA.DIGITAL D.O.O.
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