CS Ortenia - PIKA. Digital

Case study

Posts that drew 
100+ people 
into paradise

Slovenija, whence comes your beauty?

Which is the most beautiful place in Slovenia?

Most would choose Bled or Piran, but we can’t overlook a candidate nestled in the  valley of Sotelsko.

And within this haven lie the eco-apartments of Ortenia.

How to “deter”
unwanted visitors?

Ortenia is a magical place that can swiftly capture the attention of an undesired crowd.

We’re referring to the surge of tourists who overwhelm local culture and disrupt the local residents.

Our agency strives to enhance but also to preserve the exceptional public image of Ortenia (rated 9.5/10 with over 500 reviews on booking.com).

Therefore, we have established three clear guidelines:

We are talking about Podčetrtek—a settlement embraced by nature, novel experiences, and cultural adventures.

ORTENIA IS NOT JUST A DESTINATION.

it's a hub, enabling tourists to experience our authentic Slovenian culture.

ORTENIA ALLOWS VISITORS

to immerse themselves in the beauty of Slovenia.

ORTENIA COLLABORATES 

with local providers (cuisine, services, tourist attractions).

WE MUST PRESERVE

Ortenia as an authentic destination that
attracts visitors who value nature,
peace, and culture.

Without these guidelines, we might attract a broader audience, which could tarnish Ortenia’s long-term reputation.
Such an advertising approach is a long-term investment in visitors and, ultimately, in Slovenian culture.

Beauty 24/7,

365 days a year

Each season brings its own inspiration and target audience. We tailor our advertisements for Ortenia seasonally, engaging a diverse range of visitors.

Rejuvenate This Spring

Feel the Summer Inspiration

Embrace the Serenity of Autumn

Create Your Own Winter Fairy Tale

BUT ADS ARE JUST ONE SIDE OF THE STORY

Our concise and heartfelt posts have touched thousands.

Influencers are also part 
of our strategy 
- but careful!

Ortenia experienced a significant drop in bookings every January.

So we took action—and found our audience in Croatia.

We sought Croatian influencers who are:

Environmentally conscious

Respectful of diverse cultures

Explorers at heart

Mindful consumers

Connected with nature