Q3 2026 · CEE Growth Report
Is your cost per lead good or bad? Without a CEE benchmark, you're guessing.
Objective cost-per-lead, ROAS, and conversion metrics for B2B and DTC in CEE. 5 pages of data from 20+ active companies and regional sources. Updated every quarter. Straight to your inbox.
- 5-page PDF · sample
- SI · HR · AT · RS
- B2B + DTC
- Quarterly update
Edition Q3 2026
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From the Q3 2026 edition
Three data points that move your budget.
B2B SaaS · Median cost per lead
48 €/ lead
The top quartile P75 reaches 82 €. The bottom quartile P25 stays under 24 €. The Slovenia market is 22 % above the CEE median.
DTC e-commerce · Median ROAS
2,8×
The top quarter of companies exceeds 4,2×. The bottom quarter stalls at 1,6×. The Beauty and Health industries lead.
The winners' pattern
3,7×
The gap between the top and bottom quarter of companies in CEE isn't tied to budget size. The difference comes from the rhythm of creative improvements.
What's in the full edition
11 sections. 38 pages. No sugarcoating.
Executive summary
Five key findings from Q3 2026 — what changes or confirms a business decision in three minutes of reading.
Cost per lead by industry
Overview of cost per lead for key B2B and DTC industries in the region.
Cost per lead by market
A comparison for SI · HR · AT · RS with precise ranges P25 · median · P75 and an analysis of the differences between countries.
Return on ad spend (DTC)
The quarterly distribution of ROAS by industry. Which companies occupy the top quartile and what they do differently.
Conversion metrics
Precise data for landing pages, email opens and clicks, sales-call show rate, and close rate.
Top-performing content in Q3 2026
The opening lines, angles, and visual formats bringing results right now, and those in a phase of diminishing returns.
Ad channel allocation
Where companies in CEE actually invest: Meta, Google, LinkedIn, GEO search, and SEO.
Analysis of winning systems
What sets the winners apart from the average. Internal data from the PIKA. Digital team across 20+ working systems.
Quarterly shifts
What changed since the previous period. Which sectors are growing and which are falling behind.
Forecasts for Q4 2026
Three specific forecasts that directly affect leadership's investment decisions.
Methodology
The exact source of the data, how it's measured, and the structure of the sample. No unverifiable claims.
Appendix: Measurement calculator
Enter your numbers and see exactly where you stand against the CEE median.
Every week I get the same question from marketing directors in the region: 'Is our cost per lead of 48 € good or bad?' The answer always depends on three things: the industry, the market, and the quarter. Since you can't answer that question without a real comparison, we built this document. Now, when someone asks me to assess where they stand, I just send them this PDF and they know exactly where they are. No sales call in between.
- Kevin · Founder · PIKA. Digital
Who it's for
Six roles. One problem.
Marketing Director · CMO
You have to justify to the board whether your costs are above or below the market average.
The report gives you a solid numeric frame for every quarterly review. "We're 22 % above the CEE median" carries more weight than a guess.
Founder · CEO (DTC e-commerce)
You have to prove to investors that the business economics hold up under pressure.
A ROAS of 2,8× means little without a comparison. With a real data point, you show the company sits in the region's top quartile — direct proof of stability.
Head of Growth · Performance Marketer
You have to show leadership real progress, not isolated numbers.
A monthly report proving the company is moving from the median into the market's top quartile is far stronger than dry percentages. The data lets you make a real case.
CFO · Finance
Allocating next period's budget needs external reference points.
Without them, finance is just guessing where to cut. With the report, you clearly see which channel spends above the regional average and which below.
VC · Investor
Due diligence before an investment needs region-specific metrics.
US data doesn't hold in our region. Without a local reference point, reviewing a CEE portfolio is pure speculation.
Consultants
Sales meetings need independent evidence.
Fact: "Your cost is above the regional average, and the CEE median is 48 €" is a stronger opener than any generic pitch. Use the document as leverage.
Trust in the numbers
20+
Active companies in the sample
4
Markets · SI · HR · AT · RS
5
Pages with no filler
Q3 2026
Edition · updated regularly
APPENDIX · MEASUREMENT CALCULATOR
Where do you stand against the region?
Pick your industry, enter your number, and see where you stand against the CEE median. No form.
Enter your value above. The result appears instantly.
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Legal information
This report is informational and does not constitute financial or investment advice. All operational data of the companies included is fully anonymized. AI tools are used in preparing and analyzing the data, in line with the EU AI Act.
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