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Transitioning into the digital is not an easy task. We suggest a gradual approach. First we try to get your physical users to start using your digital channels (a beauty blog, Instagram page, e-mail…). Customer feedback is very valuable and one benefit of physical customers is that it is easier to obtain quality feedback.
This feedback, combined with other digital ventures, allows us to establish your presence digitally. The goal is to break that first digital barrier with a special offer – a new product line, renovation or similar. After that, we nourish the connections with e-mail marketing and other digital channels.
Digital marketing isn’t easy and there’s more competition than weeds. Simply put, your previous failures are a great starting point for us. We evolve on what worked and abandon what didn’t.
Since we don’t have a crystal ball, we can’t guarantee success. Our work strives to create content that can serve your business for years to come (promotional videos, brand redesign, new website etc.).
We focus on your story. You are the difference between “a product” versus YOUR product. We want to empower you to share your story and package it into every product you sell. That way, your customers aren’t just buying a product; they’re buying a part of you, an experience.
Especially in the beauty industry, good influencers and spokespeople are incredibly important. We identify and find quality influencers (or just people who look good in front of a camera) that will present YOUR brand. Sometimes, collaborations with big influencers are necessary, but we work with you to find the right people to market your brand.
The answer depends on your existing channels. If you’re already established in one, that’s going to be the most successful. However, we suggest advertising in various channels that have brought us success in the past:
Yes, our in-house team consists of graphic designers, copywriters, web developers and advertisers. We are built to help you resolve any digital marketing problem.
PIKA.DIGITAL D.O.O.
Feel free to leave us a direct message at hello@pikadigital.eu
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