Case study
During the Black Friday week of 2023, we prepared and achieved a maximally effective campaign for Divine Nails while optimising the allocated budget.
With our collective effort and long-term collaboration, we devised a three-step plan that resulted in a 6500 % return on ad expenditure (65 ROAS!). How did we do it?
Campaign started 2 weeks before Black Friday
With the combination of e-mail marketing, Instagram posts and a simple video advertisement, our messaging was focused and clear – prepare for a big Black Friday sale.
Simple, yet attention-grabbing video ad
A crucial component in our strategy was a simple yet attention-grabbing video ad.
we also made sure to proactively advertise on a daily basis with curated daily social media posts.
Each post and deal was carefully conceived to only mention one specific category of products. This built excitement as it reinforced the urgency of the deal and primed the readers for new categories in the upcoming days.
The limited sale alongside effective video advertising allowed us to achieve excellent results
This success can be attributed to:
