GEO optimisation · Visibility in AI search
GEO optimisation (generative engine optimisation) is the work of adjusting a company's website, content and mentions so that AI systems such as ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews and AI Mode mention and recommend you in their answers and cite your page as a source. SEO measures where a link ranks; GEO measures what AI answers when a buyer asks for a provider.
PIKA. Digital starts GEO optimisation with a measurement: 15 questions in Slovenian, 7 AI systems, with mention, recommendation and citation counted separately. The methodology is public. So is our own baseline.
The report arrives by email in about 15 minutes. The report and the methodology are in Slovenian.
Updated: October 2026
The difference
SEO makes sure your page ranks among the search results. GEO makes sure an AI system mentions you in the answer the buyer reads instead of a list of links. Both rest on the same foundations: an accessible, fast site, content in the HTML, a clear structure and answers to buyers' questions.
The difference is in the measurement. With GEO we don't count positions, we count answers. We look at three things separately: a mention (the system names you), a recommendation (the system suggests you as a provider) and a citation (the system cites your page as a source). A mention says AI knows you. A recommendation says it suggests you to a buyer. A citation says it relies on your page for the answer.
Who it is for
For companies in Slovenia whose buyers compare providers before they buy: service and B2B companies, and online stores with a clear offer. If a buyer asks ChatGPT who in Slovenia offers your service, you want to be in the answer. If AI knows you by name but not by what you sell, that is the first sign the work is worth doing.
GEO does not replace advertising. Google Ads brings inquiries today; GEO builds what AI knows and says about you. We connect the two in a lead generation system.
What we do
Methodology
PIKA. Digital, based in Ljubljana, runs its GEO analysis to a methodology published at geo.pikadigital.eu/metodologija (in Slovenian). With the same set of 15 questions in Slovenian, it measures mention, recommendation and citation separately in seven AI systems.
The set has three groups: 3 brand questions about the company, 6 questions from a buyer looking for a provider, and 6 questions from a buyer trying to solve a problem. The non-brand questions contain no hint of the company. We measure ChatGPT with web search, Google AI Overviews, Google AI Mode, Bing's AI summary, Perplexity, Copilot and Gemini.
Every answer is taken in a new session. We record the date, time, language, location and the model where it is disclosed. Selected questions are repeated, because answers differ between runs. Shares are calculated per question, and we always state the number of valid answers. A system we cannot test is marked as not run, not as 0%.
Proof
100%
mention for brand questions in all 7 systems (15 and 16 October 2026)
0–12.5%
mention for non-brand questions, depending on the system
15
questions in Slovenian in the set
7
AI systems measured
This is PIKA. Digital's own baseline, which we measure in public. When a buyer asks about us by name, all seven systems know us. When they ask for a provider, we are barely mentioned: the non-brand mention rate is 12.5% in ChatGPT, 8.3% in Copilot and Gemini, and 0% in the other four. We only appear for a question about windows and doors, through the Naitors case study.
For the question of who in Slovenia carries out GEO analysis, no system mentioned us on 15 and 16 October 2026. We will repeat the same set of questions on 16 November 2026.
The sample is small: one run for most systems, Bing's AI summary triggered for only 5 of the 15 questions, and Perplexity has 7 valid non-brand answers. This page quotes no client results, only our own measurements. The details are in the methodology (in Slovenian).
Process
You can start without a call: submit your domain at geo.pikadigital.eu (the tool and the report are in Slovenian) and the report arrives in your inbox. We agree the scope and price of the work after the report and a first call.
FAQ
GEO optimisation (generative engine optimisation) is the work of adjusting a company's website, content and external mentions so that AI systems such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews mention it, recommend it and cite it as a source in their answers. Success is measured with the same set of questions before and after the improvements.
SEO measures where your page ranks in search results. GEO measures whether AI mentions you in its answer and whether it cites your page as a source. The foundations are shared: an accessible site, a clear structure and content that answers questions. A good ranking on Google does not guarantee a mention in an AI answer.
With 15 questions in Slovenian across seven AI systems: ChatGPT, Google AI Overviews, Google AI Mode, Bing, Perplexity, Copilot and Gemini. We keep brand and non-brand questions apart, and for every answer we record the mention, the recommendation, the cited URL and the date. The full methodology is published, in Slovenian, at geo.pikadigital.eu/metodologija.
We don't promise a timeframe in advance. AI systems update their indexes on their own schedule, and answers differ even between two runs of the same question. That is why we measure on agreed dates with the same set of questions. We repeat our own baseline measurement from 15 and 16 October 2026 on 16 November 2026.
No. Nobody can guarantee what an AI system will answer. What we guarantee is a measurement that shows where you stand today, the agreed improvements, and a repeat measurement that shows what has changed.
Usually not. First we check whether AI crawlers can read the site and whether the content is in the HTML on first load. If the site allows that, we work on the content, structured data and mentions. We only suggest a new site if the existing one cannot support this, and we explain why.
llms.txt is a text file in the root of a domain that tells AI systems, in a simple format, who you are, what you offer and which pages matter. It is a proposed standard that AI systems do not all follow, so it supplements a good website rather than replacing it. An example is pikadigital.eu/llms.txt.
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Next step
Start with the free GEO report, or tell us what you sell and to whom. We will say which questions we would measure and what we would fix on your site first.
Reply within 48 hours. Personally from Kevin. If we are not the right fit, we say so.
