Case study
April = The New December
Record sales month
The best month for sales is..
December
No!
APRIL!
Why april?
ABP prosport sells sport nutrition supplements – proteins, vitamins etc.
Generally, in December, sales are higher and rapidly drop after new years.
But if you know what you’re doing, you can change this pattern.
How on earth did we achieve
higher sales in April than December?
1. Fact – everyone loves gifts
Given the choice, most people would pick a gift over a discount, even if the value is smaller.
That’s why we focused on discounts from August to February.
And offered gifts in March and April.
But we had to watch out for one important thing…
2. Fact – customers “learn” sales
This is especially dangerous if you sell items that are only bought once.
But ABP avoids this danger:
And most importantly!
3. Fact – spring is moving season
First wave of sales was in December, which is typical.
What is atypical is the second wave of purchases in April.
The reason for our success is:
We sold through e-mails.
and social media.
Meta ads.
Our campaign worked, because we adapted to our customers.
Instead of hoping they’d miraculously open their wallets.
We charmed them with a spring campaign that matched their habits.
That’s the difference between a good and an excellent campaign.
PIKA.DIGITAL D.O.O.
Feel free to leave us a direct message at hello@pikadigital.eu
Want to keep up?
Select options This product has multiple variants. The options may be chosen on the product page