ORTENIA

Ortenia is an eco apartment complex with a Booking score of 9,5/10 (from more than 500 reviews). The quality of the offer was never in question, but the company lacked its own sales channels outside the Booking network.

At the start of the partnership in April 2022, we faced a decision every provider of luxury accommodation faces: chase mass reach, or patiently build a market position that attracts one specific guest profile. We chose the latter.

In January 2023, an occupancy analysis revealed a clear winter gap. The standard response would have been to immediately raise the ad budget on existing channels.

We took a different route. We analyzed the data and found which audience wasn't represented in the existing mix at all. The answer was the Croatian market. With targeted campaigns and strategic collaborations with Croatian content creators, we widened the brand's reach without putting its premium position at risk.

Result: January occupancy rose from 37,63 % to more than 55 %.

That moment sums up the PIKA. method best: precise diagnosis of the problem first, and only then the choice of the right channel and tactic.

Our partnership has run for more than four years. In that time we didn't change the system with ad-hoc pushes; we developed it gradually, in deliberate phases.

Positioning and strategy

We set firm brand guidelines and built a year-round strategy for all four seasons. Ortenia now stands in the market as a distinct eco destination, not just another set of apartments in the region.

Guest acquisition and content

We set up a stable acquisition engine for new guests, a regular output of sales content, and long-term collaborations with influencers. With search optimization (SEO), we added a strong source of organic traffic to the paid ads.

Geographic expansion

We carried the model over to the Croatian market, where influencer marketing reached new audiences with no risk to the brand's reputation.

Operational responsiveness

In tourism, response time directly affects conversion, so we set up an operating protocol with a response time under 24 hours.

Business indicators

January occupancy: up from 37,63 % to more than 55 %

Community growth: from a few hundred to more than 6.000 followers

Stability: more than 4 years of continuous, growing partnership

Operational data (last 12 months)

16 campaigns run

1.287.353 unique users (reach across CEE and Italy)

1,66 € average cost per Meta lead pixel event

Compared to the market: the average cost per Meta lead pixel event in the region's premium tourism sector runs between 3 € and 10 €. Ortenia's results are 2 to 6 times more efficient than the industry average.

The Meta metrics shown reflect the performance of the top of the sales funnel. Converting that data into final, confirmed bookings is tracked separately through the Booking system, direct inquiries, and the partner's internal attribution. The full picture is always the result of both systems.

Brand Positioning · Acquisition System · Creator Partnerships