UGC content and creative
We organise and produce user-generated content adapted to your brand. Authentic material that we measure, not just publish.
Meta ads and creative for e-commerce
Performance marketing for online stores.
Performance marketing for online stores is a PIKA. Digital service that connects Meta advertising, creative and tracking into one system measured by ROAS and CAC. We test the hook, body and call to action of every ad and review results weekly. Good-looking ads that do not sell are not good ads. The goal is not a lower CPM, it is better customer economics.
At Estetika Riossa the cost per Meta lead event fell from 43 € to 5–10 €. At Ortenia it is 1,66 €.
Reply within 48 hours. Personally from Kevin.
Updated: October 2026
Who it is for
Who is performance marketing for online stores?
For online stores with a good product and a falling ROAS. It fits if you already run ads but do not know which creative sells, or if campaign results hang on a few individual ads.
Start with the numbers: calculate ROAS in the ROAS calculator, and read the formula and break-even ROAS in What is ROAS? Selling services or to businesses? See lead generation.
What we do
What do Meta ads and creative for e-commerce include?
Hook testing
We test the hook, body and call to action. We do not publish because it looks good, but because it has a yardstick. Every ad measures its own contribution to ROAS.
Tracking and attribution
We fix the Meta Pixel and implement the Conversions API (CAPI), so Meta sees the real conversions. Without it, campaigns spend budget in the wrong places.
Reporting by ROAS, CAC and LTV:CAC
The goal is not a lower CPM, it is better customer economics. Every week you get a report, not guesses.
We align the monthly content plan with the campaign cycle and seasonality, so organic and paid work together. Details on Meta advertising are on the Meta ads page.
UGC
What is UGC content and how do we use it in ads?
UGC (user-generated content) means ads in the style of real users, not studio footage. We organise and produce it to fit your brand and target group, then test each hook separately. We keep what sells and replace the rest with new material.
PIKA. Performance OS
How does the work run, in four steps?
Diagnostic
We review existing creative, campaigns and economics: where ROAS falls and why. You get a report with real numbers.
Creative sprint
We produce the first batch of UGC and ad creative with at least three tested hooks. We set up tracking and attribution for reliable measurement.
Paid Media engine
We launch paid traffic measured by ROAS and customer quality. We scale what works and stop what does not.
Revenue Unlock
The system produces and tests continuously. We optimise creative, scale budget and report every week.
Proof
What results have we achieved with Meta ads?
43 € → 5–10 €
cost per Meta lead event, Estetika Riossa
90–130
lead events per month, stable, Estetika Riossa
1,66 €
average cost per Meta lead event, Ortenia. Regional sector average: 3–10 €
3
Shopify markets with an AI advisor, MINE Perfume Lab
Riossa and Ortenia come from other industries (aesthetic medicine, tourism), but the foundation is the same: fixed tracking, creative by purchase intent and weekly optimisation. At Riossa we fixed the Pixel and implemented CAPI, and the cost fell from 43 € to 5–10 € within the first three months. A Meta lead event is a triggered inquiry, not a completed purchase.
Estetika Riossa case · Ortenia case
MINE Perfume Lab is an implementation, not an ad result. For a niche perfumery we built an AI advisor (Fragrance Concierge) in Shopify, live in three markets (Greece, Cyprus, Bulgaria) and three languages. It shows how we turn an online store into a system that guides the buyer to a decision. Read the MINE case.
Terms
How do we work together, and what is in the offer?
Work runs in 90-day cycles, with a 60-day notice period (terms of business). The offer itemises the setup and the monthly work. The advertising budget is separate from our work.
Every week you get a report by ROAS, CAC and LTV:CAC. We do not guarantee results in advance, but we always guarantee measurement. Start the conversation with the diagnostic for online stores at diagnostika.pikadigital.eu.
FAQ
What do online stores ask most often?
What is ROAS and what is a good ROAS?
ROAS is advertising revenue divided by advertising cost: a ROAS of 4 means 4 € of revenue for every euro spent. What counts as good depends on your gross margin, so first work out your break-even ROAS in the ROAS calculator.
Why is my ROAS falling even though the budget stays the same?
ROAS usually falls for three reasons: advertising has become more expensive, creative is worn out, or tracking misses part of the sales. That is why we start with a diagnostic: we review creative, campaigns and customer economics and show where ROAS falls and why.
Do you also produce UGC content?
Yes. We organise and produce UGC adapted to your brand and target group, then test it hook by hook, so we know which material sells.
Do you only do Meta ads?
No. Meta is usually the first channel for creative; we add Google Ads when we need to catch people with active search intent. We always measure to the same goal: revenue and customer economics.
How much does it cost to work with you?
We have no fixed price list, because the price follows the scope of creative production and advertising. The advertising budget is separate from our work. After the first call you know exactly what you get and what it costs.
Who works on my account?
One dedicated project lead. No rotating juniors, no separate team for your industry: one person who knows your funnel top to bottom and answers for the results.
Next step
Let's look at your store.
Tell us where your ROAS is falling and what you have already tried. We diagnose first and only then propose campaigns.
Reply within 48 hours. Personally from Kevin. If we are not the right fit, we say so.